Apparently there is a document circulating the internet that’s a graphic identity manual for the new Pepsi logo – pages and pages of absurd justification of how and why the logo came to be and how it is a landmark in design, geometry and aesthetics.
Read it here on Brand New – a blog on corporate identity and branding.
D’oh! Can’t believe Pepsi paid these people good money for the design.
I’m just another one of the voices in the loud chorus of “IT SUCKS”.
No I didn’t really have to leave a comment on ALL your blog entries from today. But I wanted to.
‘Sides, I’m bored of studying.