(ass) backwards design
Apparently there is a document circulating the internet that’s a graphic identity manual for the new Pepsi logo – pages and pages of absurd justification of how and why the logo came to be and how it is a landmark in design, geometry and aesthetics.
Read it here on Brand New – a blog on corporate identity and branding.
D’oh! Can’t believe Pepsi paid these people good money for the design.
I’m just another one of the voices in the loud chorus of “IT SUCKS”.
This entry was posted on Friday, February 13th, 2009 at 12:10 am and is filed under Geek Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 14th, 2009 at 4:40 am
No I didn’t really have to leave a comment on ALL your blog entries from today. But I wanted to.
‘Sides, I’m bored of studying.